Affirming that digital transformation is a customer issue is an aphorism!

The real challenge is to serve its customers to meet their needs in a volatile, ephemeral market so that the organizational system itself survives!

The transformation of organizations becomes the stake of the digital transformation of the company, at the service of the customer and the collaborators in the concern to preserve its e-reputation and to find the collaborators which it needs.

Customer issue: the trend is reversing. The data collected, instant access to information all the time and through all channels allow customers and employees to express themselves in real time on what they like or not.

Customers and employees make it rain and shine on social networks to the point of forcing brands to be responsible for their actions.

The company has the choice to adapt or die. To adapt, the company must therefore also collect data and facilitate the detection of customer trends.

The company must be reactive and turn its information systems outwards.

The challenge of digital transformation is the customer, as a means of surviving the dictates of data.

Digital transformation is above all and above all, the ability of the company to adapt at any time to the trend dictated by data!

Controlling the outgoing data is therefore the real challenge for sustaining your customer relationship.

For this, the company will rely on Agile values ​​as a vector of deep transformation of the organization.

The transformation of organizations becomes the stake of the digital transformation of the company, at the service of the customer and the collaborators.

Then the digital transformation will be really useful and in the service of the customer

Read also: Adopt Agile values ​​to experiment with an adaptive approach to customer culture

Third party articles on the topic: what is digital transformation ?; 2019 trend customer experience

Author: Dominique Popiolek-Ollé, Transmutation leader, Agile Executive Coach, Founder of In Imago, management consulting and disruptive transformation.